As many small business owners have learned, it's no longer enough build a website and set up a Facebook page. A road map -- of sorts -- is key, but success also relies on consistent execution and being creative and flexible when necessary.
Creating a defined online presence demands a thoughtful approach -- and with a rapidly evolving social media environment that can be quite a balancing act. If overly eager, missteps are common...and if overwhelmed, avoidance gets you nowhere...fast.
In today's marketplace, the role of the consumer has changed from isolated to connected -- and nowhere is this more true than on the Outer Banks. Your customers are informed, active participants of your business, and connecting with them in strategic and creative ways can be achieved by blending your website, email marketing and an array of social media platforms.